Smart Technologies Have Engendered A Generation Of Savvy App Users
A mobile community of educated app users has transformed the way society looks at, well everything. Real Estate is no exception. Licensed professional agents who wish to stay in the game must keep up with the trends. The days of picking up the phone book to contact the local reality company are long gone.
In the 2nd quarter of 2012 as many as 9% of smart phone users utilized real estate search applications when looking to rent, buy or sell. With the maddening increase of smart phone users has come the crushing statistics that indicate that people love to spend time running searches on their linked in smart phones.
What Users Want
Let’s take a look at what people are searching for. Sure we like to spend down time at work checking email and searching for the best coupons to plan our weekly grocery shopping lists. A walk through the property search APPS on IOS may shed light on how people spend their time at work and at home.
Turn on the radio, flip on the TV or power up the internet and you can’t miss the experts telling you how to make real estate work for you in a sluggish economy. So it’s not that surprising that smart technologies are changing the way owners, buyers and renters are getting the latest information on property listings.
Top Performing Apps
Zillow is at the top of the list with 38% of the users choosing their app, next comes Realtor.com with 20% of smart phone searches selecting their free downloadable app. The next is Craigslist Free used by 17% and Trulia with 14% of smart phone property searches. The percentages drop of dramatically with RedFin at 6%, Homes.com at 2% and ZipRealty at 1% of real estate app users. Bringing up the rear are HotPads.com at 0.5%, NY Times Real Estate at 0.5%, Century 21 Real Estate at 0.4%, Re/Max Pros Real Estate Search at 0.2% and Coldwell Banker Real Estate Search at 0.1%.
A closer look at the stats from a different perspective gives a tighter angle on who is really utilizing smart technologies to track property listings. Of the social media users the most social is Trulia coming in 1st place among the social media platforms of FACEBOOK, TWITTER, INSTAGRAM, PINTEREST, and FOURSQUARE. Coming in 2nd and 3rd place respectively are Craigslist and NY Times Real Estate.
The stats show that smart phone users who are most likely to use navigation apps choice Craigslist Free, followed by Realtor.com and Zillow. The second teams for those who like to search more than one listing are Zillow, Trulia and Realtor.com. Who is more interested at work and at home?
The most popular on the weekdays are NY Times Real Estate coming in 1st place followed by Century 21 in 2nd and Zillow bringing up the rear in 3rd. The most popular weekend contenders are Coldwell Banker taking 1st place, with Re/Max in 2nd and ZipRealty in 3rd. A closer look at the statistics can be an eye opener. It is clear that smart technologies are here to stay and revolutionizing the way people research investment potential