Home Client Relations How Important Are Customer Reviews

How Important Are Customer Reviews

2054
SHARE

Customer Service Satisfaction Statistics

How Important Is A Customer Review?

This article dwells on how consumer behaviour is influenced by customers review. You can take advantage of this and encourage more clients to leave a review.

Faith In Strangers

Of all customers, 99% of them believes in the recommendation of friends and family, 89% believes in the reviews made by people not known to them while those influenced by a positive review forms 87%. As compared to the manufacturer’s description, more than 12 times of customers prefer to base their decision on customer’s review.

Bringing Reviews To The Masses

Here is a breakdown of how consumers seek advice with respect to goods they are about to purchase.

• 69% performs a product research online.
• 64%rely on customer reviews.
• 50% Search for a product on a product rating website.
• 43% go for the opinion of experts.
• 42% read articles for products.
• 12% take advantage of the opinion of friends through social media.

The Influence of Customer Review On Spending

• For customers who rely on customer review, 105% of them are more likely to make a purchase and they also spend up to 11% more.
• When product ratings are high, it increases the likely hood of clients making purchases online.
• For travelers, 45% of them make use of reviews to plan their trips, same applies to 54% of business travelers.
• For holiday shoppers, 83% of them are influenced by customer reviews.
• For millennials, more than half of them trust the opinion of strangers as 84% of them claim that their decision is seldom influenced by customer reviews. It was also discovered that millennials spend up to $400 billion each year.

You Need Reviews

The following are pointers to the fact that companies needs reviews.

• Based on customer reviews, sales have increased by 18%.
• There is a boost of up to 11% on Conversion uplift as a result of reviews.
• As a result of reviews, 5% of visitors return.
• For products with up to 50% positive reviews, they are more likely to convert.
• With respect to SEO benefits, customer reviews provides a constantly updated company profile. This is vital to SEO.

How to Encourage Reviews

Here are some tips on how to encourage your clients to leave a review.

• Making it easy to leave a review is beneficial; creating a profile should not be a prerequisite for leaving a review.
• Do it objectively, your emotions should not be involved in this.
• You can request for a review from a few customers. For negative reviews, efforts should be made to contact the reviewer in a bid to turn it in to a positive experience.
• Send a mail thanking your clients for a positive review. You can also ask them to share their thoughts once they have made use of your products in a few days.

Take advantage of these points and see your sales soar more than expected.

SHARE
Previous article5 Great Photography Tips for Real Estate Agents
Next article4 Major Types of Home Buyer Personas

Brandon Gaille is one of the top marketing and business growth experts in the nation. Every month over 200,000 people visit his small business marketing blog, BrandonGaille.com. Brandon has founded 5 multi-million dollar companies over the past two decades. He is currently is the CEO of ByReputation, which is an internet marketing firm specializing in social media, SEO, and content marketing.