Do Technologically Savvy Agents Earn A Higher Income
Do you currently work in real estate? Are you a real estate agent? Competition exists in just about every line of work especially in the real estate market.
What Type of Real Estate Agent Are You?
Are you a real estate agent that sticks to the traditional way of doing business in the real estate market? Or are you the revolutionary type of real estate agent? You may very well so be a real estate agent who focuses on a rather conventional way of targeting clientele or you may be a real estate agent that stays up-to-date with the most current trends available as you conduct your business this way. Let’s see what type of real estate agent generates the most revenue.
Does a technologically savvy real estate agent that utilizes social media make more money? A recent study of 1,368 real estate agent respondents revealed how much money they were making a year.
Approximately 26.3% of real estate agents are high income earners who make more than $100,000 a year with 7.8% of these agents earning more than $200,000 per year. Nearly 21.3% of real estate agents earn a middle class income ranging from $50,000-$100,000 a year. About 12.2% of agents earn between $30,000 and $50,000 a year while 21.5% of real estate agents earn less than 30,000 per year.
As technology continues to advance and infiltrate the real estate sector, more and more real estate agents are beginning to embrace technological advancements and innovations. How much do real estate agents actually spend on technology?
High Producing Agents
About half of high income real estate agents that make more than $100,000 a year stated they spend at least $2,500 for technology each year and 25% of agents specified that they spend more than $5,000 a year on technology. Based on middle income real estate agents making between $50,000 and $100,000, 83.6% of agents said they spend less than $2,500 on out of pocket technology expenses.
Investing Time to Market
How much of a real estate agents time is allocated to using the latest technology? Approximately 39% of middle income real estate agents update their real estate website or blog once a month while 50% of high income agents tend to update their website at least once a week. Apple Mac computers are a real estate agents technological device of choice.
Real estate agents utilize social media websites in hopes of targeting a larger number of potential prospects in a much shorter time frame. Since so many people utilize social media on a daily basis, real estate agents will be able to get numerous leads.
Social Media Usage Statistics
One-third of high income real estate agents have more than 1,000 friends on their Facebook page as compared to two-thirds of middle income real estate agents you have less than 500 friends on their Facebook account. About 82% of high income agents are more likely to have a YouTube account and 84% often have a Twitter account. On the contrary, middle income real estate agents who have a YouTube account and Twitter account do so at a rate of 67% and 74% respectively.