Home Tips 11 Musts for Responsive Real Estate Web Design

11 Musts for Responsive Real Estate Web Design


Tips for a Responsive Real Estate Website

Creating A Responsive Real Estate Website

Do you work in real estate? Do you have your own real estate website? Whether you currently have a real estate website or are considering creating a real estate website there’s a list of must haves that you must follow in order to design a responsive real estate website.

Go Mobile

Since more and more Americans are buying technologically savvy mobile devices, more people are using their mobile device to search for real estate. If you’re not generating the traffic you wish to, consider utilizing a responsive web design.

Most mobile devices are touch screen which allows mobile users to be able to directly interact with the information on the screen. The tools and techniques required to manage this new interface entails a responsive design.

How a Responsive Website Should Look

What things should you look for in a responsive website? Users may visit your website on all types of devices that vary in size which is why portrait and landscape viewing is quite important. Your real estate website should response to the actual orientation of a device and should change accordingly. Be sure to use fluid search forms in order to adjust to the needs of your users as they change the orientation and available screen size on the device their currently using.

Produce Imagery

Images are also very valuable. The bigger the image, the better it is. So, be sure to make the images on your responsive real estate website large enough to meet the biggest dimensions the device will support. You should also create responsive property detail pages. For mobile devices, your property detail page should include addresses with pictures to encourage users to take the next step. However, on tablets the property should focus on great images and photo galleries to encourage users to continue browsing your responsive real estate website.

Choose Your Header Wisely

A dynamic header is also required and should adjust in accordance to the size of the device used. Your brand plays a critical role in building a relationship with all users whether their accessing your real estate website from a mobile device, tablet, or a desktop.

Make Navigation Easy

A responsive real estate website should be navigated very easily.

Users should be able to access the most important content without hindering its overall functionality. Creating a sense of community is essential in a responsive real estate website. The users browsing experience should be exceptional as you need to make sure users can save their searches and pick up where they left off.

Think About Your Content

Your content marketing is crucial given that this is what will set your website apart from other responsive real estate websites. Since busy people tend to be multitasking while browsing listings, you need to make sure you capture and keep their attention with image driven search results. The larger the image the better!

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Brandon Gaille is one of the top marketing and business growth experts in the nation. Every month over 200,000 people visit his small business marketing blog, BrandonGaille.com. Brandon has founded 5 multi-million dollar companies over the past two decades. He is currently is the CEO of ByReputation, which is an internet marketing firm specializing in social media, SEO, and content marketing.