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How to Design a Real Estate Website

Guide to Designing a Real Estate Website

Building A Real Estate Website

Do you work in real estate? Regardless of whether you’re a real estate agent, a broker, designer or developer you should know the importance of having a real estate website. Let’s take a closer look into how you could build a real estate website.

Approximately 72% of real estate agents and broker associates have real estate websites compared to 79% of brokers and mangers that have company websites. Prior to starting your own real estate website do all of your research.

Pick the Right Domain

After extensive research, you should choose a domain name that is optimized for local searches. Don’t know how to choose a domain name? No need to worry as 69% of people who decide to start a real estate website utilize a local search term. Remember that since 52% of actions taken on real estate websites come primarily from a local search choosing the right domain name will generate a lot of traffic to your site.

Be sure to choose a design solution that fits your budget. Custom designs are uniquely designed to fit your specifications but take a longer time to develop and costs much more than personalized designs. On the other hand, personalized designs are structured and based on a template. Personalized designed are beneficial because they cost much less than custom designs and will be up and running very quickly. If these options don’t suit your needs, you could start out with a template and then hire a web designer to customize it in accordance to your needs.

Create an Effective Layout

Now let’s take a look at the layout of your real estate website. Headers are quite significant so create a header that incorporates your logo, navigation links, and social icon links for easy accessibility to your page on social media websites. Implement things that will help your website stand out from the website of other real estate agents by including slideshows and custom post type boxes. Stock your sidebar with recent posts, featured properties, testimonials, and contact widgets. At the end of your real estate website often referred to as the footer include navigation links, your email, your phone number, as well as your address.

Since more and more Americans are using their mobile devices to browse the internet make sure you optimize your website for mobile devices. Experts predict that mobile traffic will by far exceed desktop traffic in 2014. Nearly 77% of mobile real estate searches occur either at home or at work with 65% of people sleeping with their mobile device right next to their bed. Mobile devices are therefore very important and mobile users are 3 times more likely to contact a real estate professional after browsing their website.

So, if you want to target these mobile users make sure you utilize a responsive design. A responsive design will automatically adjust to a mobile users screen size therefore allowing mobile users to get the same overall experience that desktop users will ultimately get.

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