Home Buying Process 4 Major Types of Home Buyer Personas

4 Major Types of Home Buyer Personas

Homebuyer Demographic

Client Groups Usual Suspected Groups

Clients come in all kinds, shapes, and sizes. They also have all their own situation like kids, no kids, one income, two incomes, size they are looking for, you get the picture.

Female Demographic

We will start with the typical single female. Age is usually about 47 years old. She has an income of about $50,200 and is looking for a house in a suburb or a subdivision that is about 1,550 square foot. She makes up 18% of the real estate market. Things that are important to her are a nice good quality neighborhood, affordability, close to friends and family, also close to job, and the overall design of the neighborhood. There is also the ‘Hipster’ that wants a townhouses that are in neighborhood that take good Instagram pictures. Or there is the Single mother that wants small condo in a family friendly neighborhood.

Male Demographic

We then have the single male that his age is about 45 and make up 10% of the market. His income comes in at about $58,400. He wants a house in subdivision or suburb that is about 1,570 square foot. Qualities he is looking for is also a nice quality neighborhood, affordability, close to his job, close to family and friends, and overall design of neighborhood. There is also the workaholic looking for something he can throw a stone and hit his office in whatever size as long as he is as close as possible to work. Or there is the mega bachelor looking for a place with sharp corners only, the bigger the better, with only black furniture.

Unmarried Demographic

Now we go to the unmarried couples. They are about 33 years old, two incomes that make up about $76,900, wanting house in suburb or subdivision that is 1,760 square feet. They make up 7% of the market. They also want a nice quality neighborhood, that is affordable, close to work, family, and friends, and design of the neighborhood. Or there are the roommates that are ‘BFF’s’ that want own bedrooms and a labeled house to not confuse anything. And then there is the LGBTQ couple that is always fashionable and can only be in other group in certain states. They also have a summer home elsewhere.

Married Demographic

The last group is the married couple group. They are about 45 years old and make up 64% of the market. With a combined income of $96,400 they want the house in the subdivision or suburb that is 2,100 square feet. They also want a nice quality neighborhood that is affordable, close to work, family, and friends, and design of the neighborhood. You also have the couple with dogs that want neighborhoods that are friendly to dogs and a house with a room just for the four legged kid. Then there are the ‘DINKS’, two incomes and no kids. Called the ‘DINKS’ by neighbor kids and helps neighbors whenever possible and have more money to spend.

NO COMMENTS

Leave a Reply