The Real Estate Marketing On The Internet And Technology Impacts
Just like everything else in this world technology and the internet has made its impact on the real estate world. Ninety percent of buyers used the web to search for properties while in the process of buying their homes. In the past four years alone there has been a two hundred and fifty there percent growth on real estate searches just on the website Google. The internet and technology is not just used by potential clients though, it is widely used with real estate agents. Buyers use the internet more than agents, but through the web the ability to get their listings out there to anyone and everyone is has great impact on what they do.
The Benefits of Technology
Technology has really helped real estate agents greatly giving them the ability to find information no matter when it is or where they are. They do this with devices such as tablets, smartphones and other mobile devices. Out of all the real estate agents that responded to these questions, eighty four percent of them said they would use social media to promote their agency and themselves. And fifty percent of them said they are willing to buy smartphones if it helped them contact clients better to build more trust and help clients whenever possible.
Before technology and internet popularity they relied on newsstand real estate, magazines, and newspapers to get there listings out for potential buyers to see.
Offline Vs. Online
Now let us compare offline and online real estate agents on the difference of how they conduct their business. Offline real estate agents use things like guerrilla tactics, which is increasing the awareness of properties by different advertising options. They also use the media like commercials giving exposure all the time around the clock. Promoting your reputation is also building your trust with your clients. They also do a lot of public speaking to get information out there. Real estate agents do a lot of research on the marketing aspects to get as much information as possible for you.
Online real estate agents use simply placing ads on certain websites that are just for real estate. Advertising in this manor speeds up the process and cuts a lot of work out for the agents and has the same if not better results. If you want to spend just a little bit of money you can up the amount of people who sees your adds not only locally but all over the world. Advertising online is also easier because they do not have to have as many in person meetings and frees up their time for other things.
An online brokers that are the highest in success use tools online, they have their own website, and have SEO writers for their websites. Online brokers use tablets, smartphones and digital cameras.